Social Media-what works… what doesn’t

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Social media is easily becoming the biggest promotional tool for a business. Most of the money made using social media doesn’t come from Facebook or Twitter.

The majority of money made in social media is made in the content sharing and blogging sites.

One big problem people are making with social media is abandoning their blog, or simply not having a blog. I meet people every day on Facebook and when I ask about a link to their blog, I’m sent to the replicated website for their business opportunity.

You need a blog to share lessons and value, and to inject some passion and inspiration into your message.

Your blog is your main hub, so it can’t be shallow or lifeless. Use your blog to tell your story! That way when you direct someone from Facebook to learn more about you and what you do, that person can get to know an aspect of you.

Let’s take for instance you network with someone at a coffee shop and that person would like to know more about what you do. You can’t just point and give them directions to some building location downtown and tell them to look inside, read the name and learn about that company because that’s what you do. That’s exactly the scenario when someone on Facebook wants to know a little more about you, and you send that person to your company replicated website.

Send them to your story, and let them get to know you.

There are two types of Social Media, one that makes you friends and one that makes you money!

Here’s a few things to consider when establishing a social media presence for your business.

Create and outline a social media strategy. Without a clearly defined outline you’ll eventually become overwhelmed and get burnt out. Your strategy should be set according to the message your trying to communicate. Take time to observe your audience and learn how to connect with them on social media.

The power of social media is obtained when you engage your audience, not just collect names. Contribute, add value, and engage your audience, this way you have the ability to learn from engagement and adapt quickly.

Provide useful information about your industry, not just about your company, you sound less like your making a sales pitch, and you increase your influence.

Manage Time-I’m sure everyone can relate to being sucked in the social media time warp once we login. Set a time limit beforehand for each site. Thirty minutes works, and it’s a good idea to set a timer, that way your attention is focused on the most important things, I get distracted rather easily, an hour can often seem like 15 minutes. A timer can be the difference between wasted time, and serious production.